
Book Club: Purple Cow
In 2002, Seth Godin wrote a book called, Purple Cow: Transform your business by being remarkable, believing “We can no longer market directly to the
Our musings on marketing, advertising, fundraising, digital infrastructure, CRM management, best practices and everything in between.
In 2002, Seth Godin wrote a book called, Purple Cow: Transform your business by being remarkable, believing “We can no longer market directly to the
Note: Optimize Consulting, the author, nor anyone working at Optimize Consulting are a registered financial advisor, fiduciary, or a financial planner. We do not accept
I can personally credit Atomic Habits for helping me read more often, get my laundry done faster, and closing three clients in 2020 using James
Good to Great will force you to evaluate every aspect of your business, identify your strengths, remove weaknesses, and begin accelerating results. Jim Collins conducted
Newsletters Are Boring. So it posed the question, how do we stay connected regularly with our contacts, clients, vendors, and partners? We landed on